Cameras Are For Christmas…Lenses Are For a Lifetime

Ever since video went digital, there has been an elusive search for the filmic look. What are the elements of a cinematic image? Many people think it’s just a matter of getting the latest and greatest camera and shooting at 24 frames per second, and BAM!, instant film look. Nothing could be further from the […]

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What Is Color Grading And Why Is It Important?

Color is light waves that are bounced of of an object, or emitted from a light source, and perceived by our eyes. Just like sound for our ears, there is a specific spectrum of light wave frequencies that our eyes perceive as color. Just as sound can elicit feelings, color can do the same thing. Color is […]

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If You Have to Ask…

“If you have to ask, you wouldn’t understand to begin with.” I think there are only two things I could say this about: The Grateful Dead Harley-Davidson Both are serious power houses in their own right. Both have seen the bottom of the ditch and have pulled out of it, more than once. Both have […]

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Creative Culture

One thing I love about working with different crews is the different language, the different stories, the different people…ultimately it’s a different culture. Quacker, squeezer, gaffer, grip, baby pin, fat boy, fat man. Kentatha, Cliff, Texas, Jimmy Jets and Rockets, Johnny-A, The Golden Yummy, fishing hole, suck it, you deleted Jesus? These are all names […]

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“It’s so juicy, the life you’re living”

Sometimes, I feel like my work means nothing, nothing at all except some personal satisfaction and a way to satisfy my creative need. Now I’m not saying there’s anything wrong with that. Who doesn’t love a pat on the back every once in a while. But if that’s all it is, does it really matter […]

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Short Films, Rethinking the TV Spot

Short Films – Dave Perry Cinematographer LLC DPC recently registered for the Lynchburg 48 Hour Film Project which will be held Aug 8-10. The idea is to create a short film in 48 hours with no pre-planning. Each team is given a  a character, a prop, a line of dialogue and a genre for their […]

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Filming Resumes For “This Is For Josephine Brown”

It’s taken a while but the short film “This iIs For Josephine Brown” is back in production. The DPC crew, with Director Michael Boyd and Director of Photography Dave Perry, resumed filming July 7 at the Salem Fair in Salem Virginia. The decision to shoot at the Fair was a personal one for Dave and […]

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4K Video Production

In my last post I discussed the emergence of 4K video production from the perspective of the end user or consumer. In this post I want to talk about the production end of things. Whether you’re in production or a client looking for production, it’s good to know what to be prepared for. Now why […]

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The Fair Is Coming to Town!

About a year ago I was thinking about getting out of the creative world all together. I’ve worked as a creative all of my adult life. After graduating from college in 1986 with a B.A. in Psychology, I became a production potter for the next 13 years (yeah, I know, go figure). I got my […]

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For Immediate Release

5/28/13 PRESS RELEASE Contact: dave@daveperry.net 540.915.2752 New Roanoke Video Production Company Launched Veteran director of photography/video editor/digital film producer David Perry announces the formation of Dave Perry | Cinematographer, LLC, a company dedicated to high quality video production for broadcast, corporate communications, independent film, and the web. Perry has worked in video production in Southwest Virginia […]

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