Cameras Are For Christmas…Lenses Are For a Lifetime

Ever since video went digital, there has been an elusive search for the filmic look. What are the elements of a cinematic image? Many people think it’s just a matter of getting the latest and greatest camera and shooting at 24 frames per second, and BAM!, instant film look. Nothing could be further from the […]

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“It’s so juicy, the life you’re living”

Sometimes, I feel like my work means nothing, nothing at all except some personal satisfaction and a way to satisfy my creative need. Now I’m not saying there’s anything wrong with that. Who doesn’t love a pat on the back every once in a while. But if that’s all it is, does it really matter […]

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Getting From Here To There

Getting From Here To There  Fall is a transitional season. It signals the end of something and the beginning of something else, the end of warm and beginning of cold, the end of vacation, the beginning of school. In Virginia, we tend to have a pretty smooth transition from warm to cold, sometimes it’s not […]

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Short Films, Rethinking the TV Spot

Short Films – Dave Perry Cinematographer LLC DPC recently registered for the Lynchburg 48 Hour Film Project which will be held Aug 8-10. The idea is to create a short film in 48 hours with no pre-planning. Each team is given a  a character, a prop, a line of dialogue and a genre for their […]

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Filming Resumes For “This Is For Josephine Brown”

It’s taken a while but the short film “This iIs For Josephine Brown” is back in production. The DPC crew, with Director Michael Boyd and Director of Photography Dave Perry, resumed filming July 7 at the Salem Fair in Salem Virginia. The decision to shoot at the Fair was a personal one for Dave and […]

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4K Video Production

In my last post I discussed the emergence of 4K video production from the perspective of the end user or consumer. In this post I want to talk about the production end of things. Whether you’re in production or a client looking for production, it’s good to know what to be prepared for. Now why […]

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The Fair Is Coming to Town!

About a year ago I was thinking about getting out of the creative world all together. I’ve worked as a creative all of my adult life. After graduating from college in 1986 with a B.A. in Psychology, I became a production potter for the next 13 years (yeah, I know, go figure). I got my […]

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For Immediate Release

5/28/13 PRESS RELEASE Contact: dave@daveperry.net 540.915.2752 New Roanoke Video Production Company Launched Veteran director of photography/video editor/digital film producer David Perry announces the formation of Dave Perry | Cinematographer, LLC, a company dedicated to high quality video production for broadcast, corporate communications, independent film, and the web. Perry has worked in video production in Southwest Virginia […]

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WTF Was I thinking?

So, I’ve been a little quiet in the blogosphere lately. So far I’ve been able to to post at least two articles a month, and I still have some time left in this month. But it’s getting late. It’s only because I’ve been busy in another area of my life. What area would that be? […]

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Dave Perry Project Wins Gold at 2013 Western Virginia Addy Awards!

Dave Perry Project won a Gold Addy in “Elements of Advertising-Cinematography” at the 2013 Western Virginia Addy Awards February 23 for the short film “The Culture of Silver Seas PR”. The film was done for Silver Seas PR, which specializes in media coverage for cultural creatives, and features local and nationally acclaimed creatives. Credits go to: Dave […]

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