Virginia Tech Football Coach Frank Beamer is a busy man during the late Summer when football season is just around the corner. However, he had enough time to sit down with my production crew and Access Advertising and PR to crank out this TV spot for HCA/LewisGale Regional Health Systems. Not only is he friendly and gracious, the man is a machine! He came in after we were set and with some direction on how the lines should go, was giving us what we needed in no more than three takes per line. When he was done he gladly signed some autographs for crew members then was on his way to practice with the Hokies.
The spot was shot using two Blackmagic cameras. The shots of Coach Beamer were shot using the Blackmagic Production Camera 4k in CinemaDNG raw 4k, one light grade in DaVinci Resolve and, a final edit in FCP X. The exterior shot of the LewisGale Emergency Room was shot another day using the Blackmagic Pocket Cinema Camera in CinemaDNG raw 1080p, primary and secondary grades in DaVinci Resolve, and a final edit in FCP X.
Client: HCA/LewisGale Regional Health System
Director of Photography: David Perry
Location Sound: Cameron McLaughlin
Key Grip: Todd Reighly
Production Assistant: Meagan Cole