Documentary Captures Roanoke’s Unique Place in Advertising History - Dave Perry

For Immediate Release

Contact: Jeremy Butterfield

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Documentary Captures Roanoke’s Unique Place in Advertising History

Film Premiere September 20^th – Grandin Theatre – Director / Writers: Dave Perry & Todd Marcum

Shine: The Legacy of Roanoke’s Advertising Men and Women

They spent their lives telling stories. Now they’re telling their own.

ROANOKE, Va. (August 28, 2017) – As the Roanoke Region developed, a talented group of communicators grew with it. Through advertisements, they told the stories of our railroads, retailers, health care providers and nonprofit organizations. From “I am the Nation,” an ad created at the venerable Houck Advertising Agency that became a recording by Johnny Cash, to the accidental icon of the Mill Mountain Star, Shine: The Legacy of Roanoke’s Advertising Men and Women offers perspectives on creativity, change, and the transformative power of ideas.

A labor of love, creators Todd Marcum and filmmaker Dave Perry spent four years capturing interviews with Roanoke’s iconic advertising professionals. “Roanoke has a unique place in advertising lore and we wanted to save that story,” Marcum said. “Throughout my career I have had the opportunity to build relationships with Roanoke’s advertising greats. I’ve heard the stories and the unique accomplishments, and wanted to share those with the region before they were lost.”

The film features a host of archival commercials, as well as a personality filled cast of Roanoke advertising characters that includes more than 40 men and women sharing stories from an industry that helped shape the city we know today.

“In 2013, Todd asked me if I would be interested in helping with a project he had in mind,” said Dave Perry, Director of Photography. “Dozens of interviews, hundreds of hours, and four years later, we now have the most complete archive of the region’s advertising stories showcasing the influence it had, and still has, on modern culture.”

Produced in association with the Roanoke Chapter of the American Advertising Federation and filmed over the course of four years, the documentary benefitted from the assistance of dozens of reviewers and content providers.

Featuring: Lindy Adams, Elaine Bays-Murphy, Richard Boyd, Larry Bly, Cabell Brand, Robin Chalkley, Jerry Conrad, Roy Creasy, Warner Dalhouse, Beth Doughty, Todd Foutz, Ken Greek, Stan Hale, Tommy Holcolmb, Bill Houck, Jr., Bill Houck, Sr., Terri Jones, Stan Kingma, Bob Kinsey, Jeff Krasnow, Karen Kessler, Brett LaGue, Charlie McDowell, Sandy Murray, Bill O’Connor, Pete Ostaseski, Howard Packett, Dale Poindexter, Judy Perfater Rumford, David Poteet, Chuck Repede, Freda Carper-Smith, Garnett Smith, Bill Tanger, Ed Walker, Jim Webster, Claudia Whitworth, Jan Wilkins and John Williams

About Todd Marcum

Todd Marcum cofounded Access Advertising & Public Relations in 1996 and continues to contribute concepts and strategies for clients around the world. Todd has been recognized through hundreds of local, regional, and national awards, including a Silver Cannonball from the Richmond Show and his work has been showcased alongside productions by ESPN, GEICO, and the John F. Kennedy Library. In addition to Access’ clients, Todd advises many local nonprofit groups in advertising and marketing. Todd takes pride in outworking his resources and enjoys the process of building strong client relationships.

About Dave Perry

Dave Perry has worked in video and film production in Roanoke Virginia since 2003 creating compelling content for Internet, broadcast, corporate, and digital film production. Although he has held many roles in film and video production since then, in the Spring of 2013 Dave decided to narrow his focus to Director of Photography with the launch of Dave Perry Cinematographer LLC. His company (DPC-LLC) adheres to strict production values and since its launch, Dave has been fortunate to have worked with talented directors, producers, production companies, and agencies around the country.

About AAF Roanoke

Founded in 1958, the American Advertising Federation, Roanoke Chapter, is Roanoke’s only professional organization devoted entirely to the business of advertising. Professionals in the areas of graphic design, marketing, TV and radio, photography, printing, web design and more, come together to represent a diversity of companies from our community.

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View the official trailer.
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