If You Have to Ask…

“If you have to ask, you wouldn’t understand to begin with.” I think there are only two things I could say this about: The Grateful Dead Harley-Davidson Both are serious power houses in their own right. Both have seen the bottom of the ditch and have pulled out of it, more than once. Both have […]

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Creative Culture

One thing I love about working with different crews is the different language, the different stories, the different people…ultimately it’s a different culture. Quacker, squeezer, gaffer, grip, baby pin, fat boy, fat man. Kentatha, Cliff, Texas, Jimmy Jets and Rockets, Johnny-A, The Golden Yummy, fishing hole, suck it, you deleted Jesus? These are all names […]

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“It’s so juicy, the life you’re living”

Sometimes, I feel like my work means nothing, nothing at all except some personal satisfaction and a way to satisfy my creative need. Now I’m not saying there’s anything wrong with that. Who doesn’t love a pat on the back every once in a while. But if that’s all it is, does it really matter […]

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Getting From Here To There

Getting From Here To There  Fall is a transitional season. It signals the end of something and the beginning of something else, the end of warm and beginning of cold, the end of vacation, the beginning of school. In Virginia, we tend to have a pretty smooth transition from warm to cold, sometimes it’s not […]

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Short Films, Rethinking the TV Spot

Short Films – Dave Perry Cinematographer LLC DPC recently registered for the Lynchburg 48 Hour Film Project which will be held Aug 8-10. The idea is to create a short film in 48 hours with no pre-planning. Each team is given a  a character, a prop, a line of dialogue and a genre for their […]

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Filming Resumes For “This Is For Josephine Brown”

It’s taken a while but the short film “This iIs For Josephine Brown” is back in production. The DPC crew, with Director Michael Boyd and Director of Photography Dave Perry, resumed filming July 7 at the Salem Fair in Salem Virginia. The decision to shoot at the Fair was a personal one for Dave and […]

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4K Video Production

In my last post I discussed the emergence of 4K video production from the perspective of the end user or consumer. In this post I want to talk about the production end of things. Whether you’re in production or a client looking for production, it’s good to know what to be prepared for. Now why […]

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4K Ultra HD In The Future, or Is It Now?

Professionals using Vimeo will soon be able to playback their 4K content through its services. Currently a user can upload 4K Ultra HD content and it will only playback in HD. However, the original 4K file can be downloaded to a user’s desktop through Vimeo’s download options. YouTube is developing a new codec, VP9, as an […]

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The Fair Is Coming to Town!

About a year ago I was thinking about getting out of the creative world all together. I’ve worked as a creative all of my adult life. After graduating from college in 1986 with a B.A. in Psychology, I became a production potter for the next 13 years (yeah, I know, go figure). I got my […]

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For Immediate Release

5/28/13 PRESS RELEASE Contact: dave@daveperry.net 540.915.2752 New Roanoke Video Production Company Launched Veteran director of photography/video editor/digital film producer David Perry announces the formation of Dave Perry | Cinematographer, LLC, a company dedicated to high quality video production (like the Corporate video Toronto company) for broadcast, corporate communications, independent film, and the web. Perry has worked […]

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